I wished I could do that :d
But the reduction on the hotels isn't any profit at all.
If I call and ask how much the reduction for an annual pass is, that price still is higher then booking at our travel agency. So for the reduction for a hotelroom you don't have to take an annual pass. It's just easy if you buy a lot of stuff, you get the mailings, reduction in the restaurants, you're invited for special occasions (avant-premiere Lion King, movies,....)