If the theming is successful then why change it? My kids are already saying they will stop going on the tower if it is rethemed,. I personally don't know why people are going mad over marvel, but that's me, and wanting to change the studios. I agree add a part to do with marvel but personally I don't think it is 'disney' if you know what I mean. I know studios on a whole isn't 'disney' but It just seems to be cashing in on the moment kind of thing, what happens when it all dies down? will it still be as successful? Besides I really didn't think much of the movie, my daughter enjoyed Guardians of the Galaxy but she said it wasn't that good to retheme a star attraction.